Serious About Food Council
Serious About Food is the epitome of the KitchenAid way of living. Food is energy for our body, but we believe it is much more. To be serious about food is about discovering the world with all the senses, motivated by the passion for delicious food. It is about the enjoyment of sharing and the way we express our own style. It is the challenge of innovation, and the excitement of exploring new flavours and new possibilities.
KitchenAid created the Serious About Food Council, a topmost body of experts, pioneers, and innovators. It is a guarantee and an avant-garde, extraordinary resource to explore the world of gourmet cuisine. The Serious About Food Council members provide an exclusive take on the most innovative trends, gathering hidden gems and inspirations from all over the world, to let your culinary imagination run free and to unleash all of those inspirations. The online magazine provides invaluable tips on preparing delicious dishes and discovering original ingredients. Here you can find stories about food and design trends that can both inspire you and help you to inspire others. If you are Serious About Food, KitchenAid and the Serious About Food Council are your best trusted allies.
Members of the Council
One chef, one designer, and one foodie. Three different personalities to get the best insight and suggestions from the professional world that enable passionate gourmets to express their creativity.
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Henrik Jyrk
DenmarkHenrik Jyrk is an awards-winning chef based in Copenhagen where he runs and co-owns the restaurant KUL. Jyrk’s mission is to make gourmet food available to as many food lovers as possible, providing...
"Now it is time to get serious about food quality, broaden people's horizons and understand what makes the difference in enjoying good food. The message is: if you do it, give your 110%".
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Tuomas Markunpoika
FinlandTuomas Markunpoika is a young Finnish designer who lives and runs his own practice Studio Markunpoika in Amsterdam. He studied Contextual Design in Design Academy Eindhoven and graduated 2012 with his...
People desire to feel experienced and to dream using the whole spectrum of our sensory system and emotional spectrum. Emotions are our greatest chance of originality.
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Gabriele Zanatta
ItalyBorn in Milan in a family from the region of the Adriatic sea, he has always been a passionate gourmet. After graduating in philosophy, he starts working as a journalist, writing about culture, politics...
After centuries of exile among the least useful and noble branches of knowledge, food should be valued for what it really is: a very serious topic.
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